NFL Arrives in Spain for the First Time: Santiago Bernabéu Stadium Takes Center Stage!
This week, the prestigious Santiago Bernabéu Stadium in Real Madrid will host a game between the Washington Commanders and the Miami Dolphins. This marks the first time Spain has opened its market to the NFL, with the Washington Commanders jerseys and Miami Dolphins jerseys serving as pioneers. Tickets sold out within hours, with nearly 700,000 people vying for the 85,000 seats.
In recent years, the NFL has been actively expanding its influence, with seven overseas games this season. An NFL official stated that other cities that have hosted the games have experienced similarly high demand. Meanwhile, more and more countries are approaching the NFL, with cities expressing interest in hosting games "almost daily."
Previously, Real Madrid launched co-branded nfl jersey, hoodies, jackets, and accessories, which sold well. According to data companies, this game is expected to bring approximately €5 million in tourism-related revenue to the Spanish capital. Despite accommodation prices rising by an average of 12.6% compared to the same period last year, demand still exceeds supply, highlighting the NFL's appeal.